Mobilegeddon…. Beware

1. Mobilegeddon is here and it is not as bad as expected
Ever since Google announced their new mobile ranking algorithm, many webmasters were afraid of the upcoming ‘mobilegeddon’. Google released the new algorithm on April, 21st. Was it as bad as expected? Do you still have to adjust your web pages?

What exactly is Google’s new algorithm?

On 21 April, Google released a new ranking algorithm that changes the way web pages are ranked in Google’s mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:

mobile vs. not mobile

According to Google, there are 4.7% more mobile-friendly websites today than two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results:

  • it affects only searc...
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Social Best ? part 2 (Face It)

Kiev, Ukraine - October 17, 2012 - A logotype collection of well-known social media brand's printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.

  1. Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
  2. Facebook users are 53% female and 47% male. (Source: Emarketer) The Takeaway: Since this isn’t a large statistical difference, you should be able to effectively reach both genders on Faceb...
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The Itsy Bitsy Spider, went through your Web Platform

seo

The technical side of search engine optimization is the most critical because it determines the effectiveness of all of the other optimization you do. All the content optimization in the world won’t help a page rank better if that page is using a technology that is invisible to search engine crawlers. So we must learn to experience our sites like search engine crawlers.

Trust Noone … especially not you

Enabling search engines to crawl your site is the first step. But what the crawlers find while they’re there can vary dramatically from the site as you see it.

Strong technical SEO depends on your ability to question what you see when you look at your site, because the search engines access a much-stripped-down version of the experience you and your customers have...

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Rework you work? (Redesigning your website)

Web platform

A question from a client of few months back:

If I change my website, does that directly impact my search engine rankings?

Website redesigns and transfers to new platforms always change search-engine performance. Whether the change is positive or negative depends on how deeply integrated search engine optimization has been throughout the website design and development process.

Marketing teams tend to focus most heavily on the look and feel of the website during the redesign process. As a result, SEO tends to be an add-on project at the end or after the website has launched, and tends to focus on keywords and title tags. This kind of content optimization is important, no doubt, but the impact of a redesign on SEO performance goes far beyond.

Redesigns, especially when coupled with platform c...

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Social Best ? part 1

social-networking-logos

What is the best social media for business? More importantly, what is the best social media platform to market your specific business?

Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies. But the concern with social media is measuring its success. Determining ROI is tricky because increasing and retaining an audience is the initial goal which may not provide an immediate return.

Social Media means Business

Social media is specific to industry, analysis of your audience and who you want to target sways your social endeavors. A good analysis of your industry trends as well as the habits of your audience will help you establish a great base to your campaign.

Ok, now that you grasp the importa...

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It’s All in the Rhythm

deadbodypg2

Google_hummingbird_algorithm

Panda and Penguin were updates which changed part of the algorithm, but Hummingbird has replaced the old algorithm and it’s the biggest change in 3 years. It’s not just a major update or refresh, it’s an entirely new ranking algorithm.

This latest news comes hot on the heels of Google’s announcement that in future, all searches will be secure and as such, keyword data will no longer be available in Google Analytics. Not only this, but many website owners have spent the last few months dealing with the effects of the major Penguin refresh which hit earlier this year and had far reaching effects, making ‘bad’ SEO not just unsuccessful, but ensuring guilty websites were actively penalised.

Hummingbird aims to deliver results which are precise and fas...

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A Link in the Chain

logolinkedin

Creative content is only part of the social media equation. Another aspect that is overlooked is promoting said content. With search engines recent decision to hide keyword data, content promotion in social communities, such as groups more important.

This new industry specific focus of joining groups brings to light the fact that, in today’s world you have to have content with added value. The simplest way is industry specific (so you know what you’re talking about) information. Your posts gain no traction just by having optimized words in them. Here are four tips that will give you a leg up on the competition for a audience. Let’s take a look at LinkedIn.

Second verse, same as the first

Industry specific , rinse repeat. Even if your industry is not so glamorous, Linkedin can help...

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Panda Alert

seo_white

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s changed, post-Penguin and post-Panda, is that organic SEO isn’t free, cheap, and easy anymore...

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Google Plus or Minus… I Don’t know

Search Engines

There’s no denying it that Google+ Hangouts are an artless invention and expands the use of the ever-growing video market. This different take on chat service brings numerous consumers from across the globe together into one convenient massive communication platform. Call it an easy and more compatible version of Skype. I know many people who have had a blast utilizing it for everything, live question and answer sessions, teaching different languages as well as simple conversations with friends from around the globe. Google+ is distinctive.

TKO your SEO

Google+ has the flexibility to reinforce a company’s SEO and web site traffic potential...

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