Monthly Archives October 2014

Rework you work? (Redesigning your website)

Web platform

A question from a client of few months back:

If I change my website, does that directly impact my search engine rankings?

Website redesigns and transfers to new platforms always change search-engine performance. Whether the change is positive or negative depends on how deeply integrated search engine optimization has been throughout the website design and development process.

Marketing teams tend to focus most heavily on the look and feel of the website during the redesign process. As a result, SEO tends to be an add-on project at the end or after the website has launched, and tends to focus on keywords and title tags. This kind of content optimization is important, no doubt, but the impact of a redesign on SEO performance goes far beyond.

Redesigns, especially when coupled with platform c...

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