Category Search Engine Optimization

The Itsy Bitsy Spider, went through your Web Platform

seo

The technical side of search engine optimization is the most critical because it determines the effectiveness of all of the other optimization you do. All the content optimization in the world won’t help a page rank better if that page is using a technology that is invisible to search engine crawlers. So we must learn to experience our sites like search engine crawlers.

Trust Noone … especially not you

Enabling search engines to crawl your site is the first step. But what the crawlers find while they’re there can vary dramatically from the site as you see it.

Strong technical SEO depends on your ability to question what you see when you look at your site, because the search engines access a much-stripped-down version of the experience you and your customers have...

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Rework you work? (Redesigning your website)

Web platform

A question from a client of few months back:

If I change my website, does that directly impact my search engine rankings?

Website redesigns and transfers to new platforms always change search-engine performance. Whether the change is positive or negative depends on how deeply integrated search engine optimization has been throughout the website design and development process.

Marketing teams tend to focus most heavily on the look and feel of the website during the redesign process. As a result, SEO tends to be an add-on project at the end or after the website has launched, and tends to focus on keywords and title tags. This kind of content optimization is important, no doubt, but the impact of a redesign on SEO performance goes far beyond.

Redesigns, especially when coupled with platform c...

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It’s All in the Rhythm

deadbodypg2

Google_hummingbird_algorithm

Panda and Penguin were updates which changed part of the algorithm, but Hummingbird has replaced the old algorithm and it’s the biggest change in 3 years. It’s not just a major update or refresh, it’s an entirely new ranking algorithm.

This latest news comes hot on the heels of Google’s announcement that in future, all searches will be secure and as such, keyword data will no longer be available in Google Analytics. Not only this, but many website owners have spent the last few months dealing with the effects of the major Penguin refresh which hit earlier this year and had far reaching effects, making ‘bad’ SEO not just unsuccessful, but ensuring guilty websites were actively penalised.

Hummingbird aims to deliver results which are precise and fas...

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Panda Alert

seo_white

People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s changed, post-Penguin and post-Panda, is that organic SEO isn’t free, cheap, and easy anymore...

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Google Plus or Minus… I Don’t know

Search Engines

There’s no denying it that Google+ Hangouts are an artless invention and expands the use of the ever-growing video market. This different take on chat service brings numerous consumers from across the globe together into one convenient massive communication platform. Call it an easy and more compatible version of Skype. I know many people who have had a blast utilizing it for everything, live question and answer sessions, teaching different languages as well as simple conversations with friends from around the globe. Google+ is distinctive.

TKO your SEO

Google+ has the flexibility to reinforce a company’s SEO and web site traffic potential...

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