Category Social Media

Social Best ? part 1

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What is the best social media for business? More importantly, what is the best social media platform to market your specific business?

Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies. But the concern with social media is measuring its success. Determining ROI is tricky because increasing and retaining an audience is the initial goal which may not provide an immediate return.

Social Media means Business

Social media is specific to industry, analysis of your audience and who you want to target sways your social endeavors. A good analysis of your industry trends as well as the habits of your audience will help you establish a great base to your campaign.

Ok, now that you grasp the importa...

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A Link in the Chain

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Creative content is only part of the social media equation. Another aspect that is overlooked is promoting said content. With search engines recent decision to hide keyword data, content promotion in social communities, such as groups more important.

This new industry specific focus of joining groups brings to light the fact that, in today’s world you have to have content with added value. The simplest way is industry specific (so you know what you’re talking about) information. Your posts gain no traction just by having optimized words in them. Here are four tips that will give you a leg up on the competition for a audience. Let’s take a look at LinkedIn.

Second verse, same as the first

Industry specific , rinse repeat. Even if your industry is not so glamorous, Linkedin can help...

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