Rework you work? (Redesigning your website)

Web platform

A question from a client of few months back:

If I change my website, does that directly impact my search engine rankings?

Website redesigns and transfers to new platforms always change search-engine performance. Whether the change is positive or negative depends on how deeply integrated search engine optimization has been throughout the website design and development process.

Marketing teams tend to focus most heavily on the look and feel of the website during the redesign process. As a result, SEO tends to be an add-on project at the end or after the website has launched, and tends to focus on keywords and title tags. This kind of content optimization is important, no doubt, but the impact of a redesign on SEO performance goes far beyond.

Redesigns, especially when coupled with platform changes, change everything from URLs and templates to the links in navigation and the amount and type of text on each page. All of these changes have an impact on SEO performance, and most of them happen at the platform and information architecture stages of the project.

Even with the inherent risk involved with redesigns and transfers, it is sometimes necessary to solve other issues with your marketing structure. It also can be used to enhance the optimization of your website, it depends on how much you put into the new design, both aesthetically and behind the scenes. For more information on web design optimized for seo contact ilocal Online Advertising & Marketing at 616-272-9218 or visit

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