Social Best ? part 1

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What is the best social media for business? More importantly, what is the best social media platform to market your specific business?

Businesses are continuing to re-allocate budgets away from traditional methods of advertising towards social media and other inbound marketing strategies. But the concern with social media is measuring its success. Determining ROI is tricky because increasing and retaining an audience is the initial goal which may not provide an immediate return.

Social Media means Business

Social media is specific to industry, analysis of your audience and who you want to target sways your social endeavors. A good analysis of your industry trends as well as the habits of your audience will help you establish a great base to your campaign.

Ok, now that you grasp the importance of social media, the next question is which do I use. There are a multitude of social media sites (we use the term loosely) and some that are so important you may as well reclassify them. Here is a good list to get you started.

Weakest Link

Any and every business should be on Linkedin in some capacity unless Linkedin precludes your particular industry (shame on you!). It is the most professional and pardon the French “Teen free” environment for business owners, professionals and those of us that work for a living.

The most consistant profile is a Male, 40-53 years, Earns $100,000+ , and has a Graduate school education.

Content for your audience: proofed content from industry sources, any original blog posts you create, inspirational business quotes, job-postings. Also create a business page that includes your company descriptions and other relevant information.

Initially try posting once or twice a week and ramp up based on your response

Stay tuned for more valuable social media info or Contact ilocal at mrobertson@i-local.biz or visit ilocal Online Advertising & Marketing at www.i-localbusiness.com to get your fix now!

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