The Itsy Bitsy Spider, went through your Web Platform


The technical side of search engine optimization is the most critical because it determines the effectiveness of all of the other optimization you do. All the content optimization in the world won’t help a page rank better if that page is using a technology that is invisible to search engine crawlers. So we must learn to experience our sites like search engine crawlers.

Trust Noone … especially not you

Enabling search engines to crawl your site is the first step. But what the crawlers find while they’re there can vary dramatically from the site as you see it.

Strong technical SEO depends on your ability to question what you see when you look at your site, because the search engines access a much-stripped-down version of the experience you and your customers have. it’s not just the images that disappear for crawlers, though. Entire sections of a page or a site can disappear from view for crawlers based on the technologies the site is using behind the scenes


Geolocation SEO issues can be the hardest to discover because you can’t disable geolocation with a browser plugin like you can JavaScript. Geolocation is applied to a user’s experience without notification, making it harder for users to remember that it’s there affecting their experience of the site differently than the crawlers’ experience.

The fact that you can’t see the difference doesn’t mean it’s not there.

You are unique…. So is your site

No one sets out to build an ecommerce site that can’t be crawled to drive organic search sales. The problem is that seemingly unrelated decisions made by smart people in seemingly unrelated meetings have a major impact on technical SEO.

The platform your site is built on has quirks and features and ways of organizing and displaying content that can improve or impair SEO. Right out of the box, even the most SEO-friendly platform imposes restrictions on how you can optimize your site.

Search engine crawlers are unable to accept cookies and traditionally do not crawl using CSS and JavaScript. Flash, and iframes. Most other technologies that enable engaging customer experiences are likewise either not crawlable or only minimally visible. Consequently, content and navigation that requires these technologies to render content and links will not be accessible to traditional search engine crawlers. Unfortunately, each platform’s restrictions are different and very little detailed information exists on how to optimize around those restrictions.

Always remember, in organic search, no crawl means no indexation, no rankings, and no customers.

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